It is generally accepted that the reason people invest in the markets is to make a profit on their money greater than they can by putting it a bank and accepting the guarantees they offer. Pretty straight forward and not a real revelation. But more and more investors are comparing their investments with their values. Thus, placing a greater value on what their money is doing in and to the world than what kind of return they can get. And, those of you reading this would most likely say, well…yeah…what’s the point.